Product Marketing Specialist
Caterpillar(5 days ago)
About this role
A Product Marketing Specialist at Caterpillar supports the development of product requirements, manages market studies and business cases, and assists in the product launch process. The role involves collaborating across teams to communicate product value and contribute to strategic planning for future energy technologies. It offers an opportunity to influence market positioning and product growth within a global industrial equipment company.
Required Skills
- product Marketing
- Market Research
- Strategic Planning
- Launch Management
- Customer Communication
- Competitive Analysis
- Go-to-Market
- Project Management
- Value Proposition
- Energy Technologies
About Caterpillar
caterpillar.comCaterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.
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