Profesionista

This role focuses on designing, coordinating, and optimizing key banking customer journeys from a behavioral perspective, applying behavioral science principles to identify frictions, motivators, and decision points. The position involves mapping customer journeys using qualitative tools and data analysis to pinpoint moments of truth and behavioral barriers, while advising product, UX, and channel teams on evidence-based interventions. The professional will communicate findings through clear presentations and workshops to business leaders, establish continuous monitoring mechanisms, and oversee the integration of behavioral journey maps into the bank's experience platforms.