Program Director - CRM & Martech
VML MAP(10 days ago)
About this role
A Program Director at VML MAP is a senior leader responsible for program-level oversight of MarTech, CRM, and data-driven digital marketing initiatives for large international clients. The role partners with Client Services and technical teams to ensure scalable, high-quality delivery of complex multi-workstream programs that enable personalized customer experiences.
Required Skills
- Program Management
- MarTech
- CRM
- Data Integration
- Agile Scrum
- Backlog Management
- Resource Allocation
- Stakeholder Communication
- Risk Management
- Process Optimization
+3 more
About VML MAP
vml-map.comVML MAP is a global center of excellence for marketing automation, personalization, loyalty and CRM at scale, combining the brain of a consultancy with the heart of an agency to humanize brand–consumer relationships. They design and implement data-driven, omnichannel customer journeys and enterprise-grade tech stacks (Adobe Experience Platform/Campaign, Salesforce Marketing Cloud, Braze, Google Cloud) to operationalize personalization and scalability. Working across industries such as retail, automotive and beauty, VML MAP helps brands accelerate value realization, reduce marketing spend and boost marketing effectiveness through scalable programs and aligned marketing–IT delivery.
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