Programmatic Strategic Lead (Remote Canada)

Directive(2 months ago)

RemoteFull TimeSenior$114,714 - $155,015 (estimated)Operations

About this role

The Programmatic Strategic Lead at Directive Consulting is a client-facing role focused on the day-to-day management of programmatic marketing campaigns across various channels, including Display, Native, Video, and Audio. Responsibilities include developing tailored media strategies, optimizing campaigns using data-driven insights, and managing client communications to ensure alignment with objectives. The role requires expertise in demand-side platforms like DV360 and The Trade Desk, strong organizational skills, and a collaborative mindset to work with cross-functional teams towards measurable client success in the B2B and SaaS sectors.

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Required Skills

Campaign Management
Strategy Development
Data Integration
Planning and Setup
Optimization
Reporting
Troubleshooting
Team Collaboration
Cross-Functional Coordination
Client Relationship Management

+8 more

About Directive

directiveconsulting.com

Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.

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