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Regional Media Planning & Activation Manager at Diageo - ApplyBlast

Regional Media Planning & Activation Manager

Diageo

10 days ago

3.8 on Glassdoor

Mexico City, Mexico

Onsite

Full Time

Manager

0 applicants

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About this role

The Regional Media Planning & Activation Manager leads end-to-end media planning, activation, and optimization for the spirits category, driving profitable growth through Diageo's Connected Reach strategy. This role focuses on maximizing media investment returns by implementing data-driven audience strategies, scaling AI-enabled activation, and delivering integrated full-funnel media amplification across Paid, Retail, Social, and Creator ecosystems. The position requires strong leadership in cross-market alignment, agency management, and compliance with global media standards.

Responsibilities

Lead end-to-end regional media planning and activation for spirits categories
Drive data-driven audience strategies and AI-enabled activation to maximize ROI
Oversee full-funnel media execution and optimize investment across Paid, Retail, and Social channels