Research Associate - Customer Insights
M-KOPA(2 months ago)
About this role
As a Research Associate - Customer Insights at M-KOPA, you'll execute field research to design and conduct surveys, facilitate focus groups, and generate insights that directly inform product strategies across African markets. The role involves managing research projects independently, analyzing both qualitative and quantitative data, and communicating findings to product and leadership teams. You will engage in diverse research methodologies, including in-depth interviews and ethnographic studies, to uncover the needs and behaviors of over 3 million customers.
Required Skills
- Field Research
- Survey Design
- Research Execution
- Data Collection
- Analysis Skills
- Insight Generation
- Focus Group Facilitation
- In-depth Interviews
- Ethnographic Observation
- Customer Shadowing
+9 more
About M-KOPA
www.m-kopa.comM-KOPA is a pioneering company that provides smart devices and financial services designed to promote financial inclusion and economic growth in Africa. By offering affordable payment plans for smartphones, M-KOPA enables users to gain access to various services, including digital loans, health insurance, and device protection. With a strong presence in countries like Kenya, Ghana, Nigeria, Uganda, and South Africa, M-KOPA has forged a path for millions of customers, empowering them with tools for personal and business success. The company is committed to unlocking opportunities for everyday earners, ensuring they experience significant improvements in their quality of life.