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Retention Campaign Manager at MANSCAPED - ApplyBlast

Retention Campaign Manager

MANSCAPED

2 months ago

3.7 on Glassdoor

Remote

Full Time

Manager

17 applicants

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About this role

The Retention Campaign Manager will lead the planning, execution, and optimization of global retention marketing campaigns across Email and SMS, translating business objectives into customer‑centric initiatives that drive engagement, conversion, and subscription growth. This role manages the campaign calendar, develops strategies and creative briefs, coordinates cross‑functional teams, and provides performance insights to continuously improve retention efforts.

Responsibilities

Own and maintain the localized Email and SMS campaign calendar
Develop campaign strategies, creative briefs, and execution plans for retention campaigns
Lead end-to-end campaign execution from planning through launch

Skills

About MANSCAPED

manscaped.com

Headquarters

Carlsbad, California, United States

Company Size

201-500 employees

Founded

2016

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Manscaped is a direct-to-consumer men's grooming brand focused on below-the-waist grooming tools, personal care, and skincare. Its flagship products include the Lawn Mower electric trimmer, replacement blades and accessories, and curated kits alongside lotions, anti-chafing sprays, body washes, and deodorants designed for sensitive areas. The company pairs hardware with consumables and a subscription model for blade and product refills, and is known for bold, humorous marketing aimed at making male grooming safer and more convenient. Customers choose Manscaped for its purpose-built grooming solutions, bundled kits, and easy online ordering.