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Retention Marketing Manager at Strava - ApplyBlast

Retention Marketing Manager

Strava

2 months ago

3.7 on Glassdoor

San Francisco, California, United States

Hybrid

Full Time

Medior

0 applicants

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About this role

The role serves as the bridge between Product Marketing and Lifecycle Marketing on Strava's Retention team, translating go‑to‑market briefs into scoped plans, targetable audiences, and experiment designs, and managing each launch from creative handoff through post‑campaign analysis. It involves close collaboration with PMM, MarTech, data, and lifecycle marketers to drive GTM channel strategy, run A/B tests, and support seasonal and brand‑led campaigns.

Responsibilities

Represent Retention in GTM alignment forums across PMM, MarTech, and Data
Drive GTM channel strategy and experimentation from planning to post‑campaign analysis
Build, QA, and launch GTM campaigns in the martech stack

Skills

About Strava

strava.com

Headquarters

San Francisco, California, United States

Company Size

201-500 employees

Founded

2009

View Profile

Strava is a social fitness platform and mobile app that connects millions of runners, cyclists, hikers and other active people worldwide through activity tracking and social sharing. Users record GPS-tracked workouts, analyze performance with metrics and maps, and compete on segments and leaderboards while discovering and building routes. The service emphasizes community features — followers, clubs, challenges and shared photos — and integrates with GPS devices and third-party apps. A paid subscription tier adds advanced training tools, deeper analytics, safety features (like live tracking) and personalized insights.