Salesforce Marketing Cloud Specialist

The Salesforce Marketing Cloud Specialist at BBVA focuses on maximizing user value and strengthening institutional profitability through CRM and conversion funnel strategies. The role involves designing quantitative models, coordinating multichannel interactions, and managing end-to-end commercial campaigns using Salesforce Marketing Cloud, SQL, and Python. This position requires collaboration with commercial, risk, and execution teams to optimize conversion while maintaining a customer-centric strategic vision.