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Segment Marketing Lead at Colibri Group - ApplyBlast

Segment Marketing Lead

Colibri Group

3 months ago

3.2 on Glassdoor

Remote

Full Time

Manager

0 applicants

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About this role

The Segment Marketing Lead will own and evolve the marketing strategy for the Nurse Practitioner audience, guiding a team and collaborating with channel experts to drive acquisition, engagement, and retention across the full customer journey. This role focuses on translating customer insights into actionable campaigns and measurable growth for Colibri Healthcare's education products.

Responsibilities

Own and evolve marketing strategy for Nurse Practitioner segment
Lead integrated full‑funnel plans with channel owners and agency partners
Use performance data to prioritize opportunities and improve results
Develop and manage a team of marketing managers and coordinators
Translate customer insights into positioning, messaging, and campaigns

Skills

Qualifications

Bachelor's degree in marketing, business, healthcare administration, or related field

About Colibri Group

colibrigroup.com

Headquarters

St. Louis, Missouri, United States

Company Size

1001-5000 employees

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Colibri Group is a professional education company that owns and operates a portfolio of brands providing online learning, exam preparation, continuing education, and career development programs. Its offerings serve licensed and skilled professions such as real estate, healthcare, financial services, accounting, and teacher education.