Segment Marketing Manager, Financial Services & Insurance

Anthropic(14 hours ago)

HybridFull TimeManager$255,000 - $320,000Marketing

About this role

The Segment Marketing Manager for Financial Services & Insurance at Anthropic owns the end-to-end demand marketing strategy for the financial services and insurance vertical, translating industry expertise into campaigns that drive awareness, pipeline, and adoption of Claude and Anthropic’s API. The role partners closely with sales, product, and cross-functional teams to develop positioning, content, and targeted ABM programs tailored to regulated enterprise buyers. It emphasizes bringing safe, reliable AI to a highly regulated industry where trust and compliance are critical.

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Required Skills

Demand Marketing
ABM
Campaigns
Content
Event Marketing
Partner Marketing
Sales Alignment
Messaging
Analytics
Regulatory Knowledge

Qualifications

Bachelor's Degree

About Anthropic

anthropic.com

Anthropic is an AI safety and research company focused on building reliable, interpretable, and steerable AI systems. It develops large language models (branded as Claude) and offers APIs and enterprise products that let organizations integrate conversational AI with safety-focused controls, moderation, and privacy features. The company prioritizes interpretability and alignment research, publishes technical work, and engages with policymakers to reduce risks from advanced AI. Customers choose Anthropic for its safety-first approach, controllability tools, and research-driven models.