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SEM Specialist at AbelsonTaylor Group - ApplyBlast

SEM Specialist

AbelsonTaylor Group

15 days ago

Chicago, Illinois, United States

Hybrid

Full Time

Junior

0 applicants

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About this role

The SEM Specialist is responsible for developing, executing, and managing paid search engine marketing programs to increase brand visibility across various platforms. This role involves optimizing ad campaigns, conducting keyword research, and analyzing performance metrics to ensure campaigns meet KPIs and budget requirements. The specialist collaborates with creative and marketing intelligence teams to drive campaign success and contribute to strategic media planning.

Responsibilities

Manage day-to-day execution and optimization of paid SEM programs
Create and analyze ad copy and extensions aligned with best practices
Conduct keyword research and optimize keyword lists for visibility

Skills

About AbelsonTaylor Group

abelsontaylorgroup.com

Headquarters

Chicago, Illinois, United States

Company Size

201-500 employees

Founded

1981

View Profile

AbelsonTaylor Group is a Chicago-based family of specialized healthcare and wellness advertising agencies, operating for 40+ years under the mission to help the world 'choose better health.' The Group includes AbelsonTaylor (brand and creative), AT Nutrient (research and data-driven brand solutions), AT Activate (media strategy, planning, buying, and analytics), and Dose (production for broadcast, animation, and audio). Together, the agencies deliver integrated solutions for health and wellness brands across strategy, creative, media, and production.