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Senior Analyst, Customer Analytics at Dentsu - ApplyBlast

Senior Analyst, Customer Analytics

Dentsu

3 months ago

3.6 on Glassdoor

Texas

Hybrid

Full Time

Junior

0 applicants

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About this role

This role involves delivering data analysis aligned with client business objectives through model design, execution, and performance evaluation. Candidates will utilize statistical and digital analytics tools to conduct time-series forecasting, build machine learning models, and develop strategic recommendations. The position requires generating actionable insights from digital data and creating dashboards to evaluate marketing effectiveness.

Responsibilities

Conduct time-series forecasting to drive data analysis and execute marketing campaigns
Build XG Boost and Machine Learning models to segment customer populations
Develop Tableau or Looker dashboards by identifying key performance indicators
Generate and manipulate digital data across media types including web, ad, email, and mobile
Present strategic marketing analytics recommendations with actionable insights for clients

Skills

Qualifications

Bachelor's degree in Statistics, Math, Economics, or related quantitative fieldMaster's degree in Statistics, Math, Economics, or related quantitative field

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.