Senior Analyst, Marketing Analytics-Video
DriveTime(4 months ago)
About this role
A Senior Analyst, Marketing Analytics – Video at DriveTime Family of Brands focuses on improving media efficiency and driving customer engagement through video advertising across linear TV, OTT/CTV, and digital platforms. The role involves building measurement frameworks and delivering insights that guide investment, creative, and targeting decisions while partnering with marketing, media agencies, and analytics teams.
Required Skills
- Snowflake
- SQL
- Python
- Data Visualization
- A/B Testing
- Incrementality
- Dashboarding
- Reporting
- Attribution
- Media Measurement
+4 more
Qualifications
- Bachelor's Degree in Economics, Finance, Analytics, Math, Engineering, or Computer Science
About DriveTime
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