Senior Analyst Marketing & Communications

The Governance & Analytics Lead role focuses on owning marketing measurement and value proof through KPI mapping, attribution modeling, data quality, and reporting for the Enterprise Marketing Operating System. This position acts as an independent integrity referee to ensure credible influenced-revenue numbers and serves as a cross-functional insight engine to transform data into actionable decisions for Marketing, Sales, Product, Service, Engineering, and Leadership. The role involves managing data hygiene, master-data management, and taxonomy governance while administering the BI/analytics stack and marketing-data integrations. Additionally, the position tracks plan-vs-actual performance, prepares quarterly business-review analytics, and enables decision support through metrics literacy coaching and experiment design.