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Senior Analyst, Marketing Delivery at TD Bank - ApplyBlast

Senior Analyst, Marketing Delivery

TD Bank

4 months ago

Toronto, Ontario

Onsite

Full Time

Senior

0 applicants

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About this role

This role involves designing, executing, and measuring personalized marketing campaigns within the Salesforce ecosystem for TD's Real Estate Secured Lending portfolio. Candidates will collaborate with cross-functional teams to orchestrate digital journeys, build campaign templates, and ensure accurate data delivery across email and content channels.

Responsibilities

Design and execute cross-channel marketing campaigns in Salesforce Marketing Cloud
Build and deploy automated email journeys using Journey Builder and Automation Studio
Manage and segment audience data using data extensions and APIs
Leverage Python and PySpark to streamline campaign design and delivery
Perform quality assurance testing for campaign rendering and segmentation accuracy

Skills

Qualifications

Salesforce Marketing Cloud Administrator CertificationSalesforce Marketing Cloud Developer CertificationSalesforce Marketing Cloud Email Specialist Certification

About TD Bank

td.com

Headquarters

Toronto, Ontario, Canada

Company Size

10001+ employees

Founded

2007

View Profile

TD Bank is a U.S.-based retail and commercial bank offering a wide range of personal and business financial products, including checking and savings accounts, credit cards, personal loans, mortgages, and home equity options. The bank provides online and mobile banking services as well as in-store appointments with banking specialists. TD Bank is FDIC-insured and operates as the U.S. subsidiary of Toronto-Dominion Bank (TD Bank Group).