Senior Analyst, Measurement & Attribution
dentsu USA(18 days ago)
About this role
The Senior Analyst in Measurement & Attribution at Merkle focuses on applying data science techniques to assess marketing activities and improve attribution models for clients. The role involves managing data, developing reports, and visualizing model results to support marketing effectiveness. Merkle emphasizes innovation, continuous improvement, and collaboration across teams to deliver value to clients.
Required Skills
- Python
- R
- Data Visualization
- Machine Learning
- Attribution Modeling
- Media Mix Modeling
- Statistics
- Cluster Analysis
- GCP
- AWS
About dentsu USA
dentsu.comDentsu is one of the largest global marketing and advertising agency networks in the world. Dentsu Americas CEO, Michael Komasinski. Offices across the United States in New York City, Chicago, Detroit and more.
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