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Senior Analyst, Media Effectiveness at Dentsu - ApplyBlast

Senior Analyst, Media Effectiveness

Dentsu

3 months ago

3.6 on Glassdoor

Toronto, Canada

Onsite

Full Time

Senior

0 applicants

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About this role

A Senior Analyst at Dentsu develops mixed marketing models and statistical attribution frameworks for clients to measure marketing effectiveness. The role involves building robust econometric models, automating data pipelines, and translating complex analytical outputs into actionable strategic recommendations. Candidates must collaborate with project leads to design models that optimize ROI and budget allocation across various marketing channels.

Responsibilities

Develop and validate statistical and econometric attribution models for clients
Build statistical analyses aligned with business needs focusing on ROI and budget optimization
Automate data pipelines and model workflows using SQL, Python, dbt, or Airflow
Conduct scenario simulations and incrementality tests to validate model outputs
Translate complex analytical outputs into actionable insights for non-technical stakeholders

Skills

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.