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Senior Analyst, Media Effectiveness at Dentsu - ApplyBlast

Senior Analyst, Media Effectiveness

Dentsu

15 days ago

3.6 on Glassdoor

Toronto, Ontario, Canada

Onsite

Full Time

Senior

0 applicants

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About this role

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. This role involves leveraging reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes. The position requires collaboration with media, analytics, and client teams to optimize digital platform performance and maximize visibility.

Responsibilities

Lead campaign measurement and performance reporting across digital platforms
Design and maintain dashboards using Looker Studio, Tableau, and Power BI
Conduct media effectiveness analyses including incrementality testing and statistical evaluation

Skills

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.