Senior Brand Manager (Glucerna) Media
Abbott Laboratories(1 month ago)
About this role
As a key contributor to the brand’s consumer strategy at Abbott, this role involves managing digital, content, and performance marketing initiatives to enhance consumer experience. The position focuses on optimizing Customer Acquisition Cost (CAC) and Lifetime Value (LTV) across various touchpoints and campaigns, leveraging data insights for continuous improvement.
Required Skills
- Digital Marketing
- Consumer Strategy
- Performance Marketing
- Data Analysis
Qualifications
- Bachelor's Degree
About Abbott Laboratories
abbott.comInnovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.
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