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Senior Brand Manager, New Experiences at Mojang Studios - ApplyBlast

Senior Brand Manager, New Experiences

Mojang Studios

8 days ago

Stockholm, Sweden

Hybrid

Full Time

Senior

2 applicants

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About this role

The Senior Brand Manager, New Experiences at Mojang Studios defines and leads brand and marketing strategy for a growing portfolio of games, creating entry points into the Minecraft franchise. This role partners with creative leadership, developers, and partners to ensure audience insights and market opportunities shape product development from concept through launch. The position provides strategic go-to-market leadership and drives cross-functional alignment to strengthen the Minecraft ecosystem.

Responsibilities

Define brand and marketing strategy for a portfolio of games
Lead go-to-market strategy including audience and positioning
Align cross-functional teams around product and marketing priorities

Skills

About Mojang Studios

minecraft.net

Headquarters

Madrid, Community Of Madrid, Spain

Company Size

51-200 employees

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Minecraft is a sandbox construction and survival video game franchise created by Mojang Studios (part of Microsoft) that lets players build, explore, and survive in procedurally generated block worlds. It’s available across PC, consoles, and mobile, and supports single-player, multiplayer servers, mods, and a curated Marketplace for maps, skins, and add-ons. The franchise also includes spin-offs (like Minecraft Dungeons), Minecraft: Education Edition for classrooms, and a wide range of merchandise and accessories. Minecraft.net serves as the official hub to buy and download the game, get news and updates, and access community and developer resources.