Senior Brand Manager

Upwork

2 months ago

3.7 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Senior

1 applicant

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About this role

A Senior Brand Manager at Upwork will shape and lead SMB-focused brand strategy, defining messaging, tone, and integrated planning to shift perception and drive growth. The role centers on building a distinctive, consistent brand across channels through storytelling and cross-functional collaboration, ensuring alignment with product and company priorities.

Skills

About Upwork

upwork.com

Upwork is a global freelancing marketplace that connects businesses of all sizes with independent professionals across design, development, writing, marketing, customer support, and more. Clients can post projects or search curated talent, review proposals, and manage engagements with contracts, time-tracking, invoicing, and escrow-backed payments. The platform also provides collaboration tools and enterprise features (talent sourcing, compliance, consolidated billing) to scale contingent work. Companies use Upwork for access to a large talent pool and standardized workflows, while freelancers benefit from job matching, portfolios, and secure payment systems.