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Senior Brand Manager at Abbott Laboratories - ApplyBlast

Senior Brand Manager

Abbott Laboratories

5 months ago

3.7 on Glassdoor

Hong Kong

Hybrid

Full Time

Senior

0 applicants

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About this role

A Senior Brand Manager at Abbott leads the flagship adult nutrition brand in Hong Kong, owning end-to-end brand strategy, business performance, and execution excellence. The role drives sustainable growth and long-term leadership through integrated marketing communications, digital media innovation, and product development. Collaboration with cross-functional teams ensures alignment on brand positioning, consumer insights, and market-driven strategies.

Responsibilities

Lead flagship brand strategy and execution for adult nutrition segment
Own full P&L responsibility and drive disciplined investment decisions
Optimize digital media performance and maximize marketing ROI
Build differentiated brand positioning and consumer communication platforms
Manage agencies and vendors under tight budget constraints

Skills

Qualifications

Bachelor's Degree in Marketing or Business

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.