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Senior Brand Manager at Thumbtack - ApplyBlast

Senior Brand Manager

Thumbtack

2 months ago

4.2 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Senior Brand Manager leads brand strategy and positioning for Thumbtack's professional audience, defining the brand promise and ensuring it resonates across all touchpoints. This role involves setting the vision for major brand workstreams, translating insights into actionable strategies, and partnering with cross-functional teams to drive growth and brand alignment. The position requires strong creative judgment, analytical rigor, and experience in brand health measurement to support the company's market position.

Responsibilities

Lead foundational workstreams to roll out new brand playbook and define pro positioning
Identify high-leverage opportunities for brand growth and translate them into creative briefs
Own pro brand insights work including audience deep dives and competitive analysis

Skills

About Thumbtack

thumbtack.com

Headquarters

Benicia, California, United States

Company Size

1001-5000 employees

Founded

2008

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Thumbtack is an online marketplace that connects people with local home service professionals across hundreds of categories — from plumbers and electricians to cleaners, landscapers, and event vendors. Consumers can search local pros, compare prices and reviews, request quotes, and book services online in a few simple steps. For professionals, Thumbtack offers lead generation and business tools to help manage jobs and grow their customer base. The platform’s matching and review system aims to simplify finding reliable help for home projects and everyday maintenance.