Senior Business Data Analyst - Ad Operations

As a Senior Data Analyst for ad operations at Allstate's Arity division, you will monitor and optimize programmatic advertising campaigns using real-time and historical data. The role involves designing A/B experiments, collaborating with cross-functional teams to drive efficiency, and partnering with data scientists to build automated machine learning solutions for campaign management. You will focus on diagnosing performance issues and translating business problems into intelligence-driven optimization strategies to scale revenue.