Senior Content Manager (in-Product Content)
Welltech(2 months ago)
About this role
The Senior Content Manager (in-Product Content) at Welltech is responsible for managing the end-to-end workflow of in-app content initiatives across various multimedia formats for a health and wellness mobile app. This role involves executing the content strategy, ensuring quality, and collaborating with cross-functional teams, including product and design, to create engaging user experiences informed by data insights. Key responsibilities include maintaining editorial standards, driving A/B testing initiatives, and monitoring content performance metrics to optimize engagement and retention.
Required Skills
- Content Management
- Workflow Management
- Editorial Standards
- Cross-Functional Collaboration
- User Insights
- A/B Testing
- Performance Metrics
- Content Repurposing
- Process Improvement
- Market Trends
+6 more
About Welltech
welltech.comWelltech is a company dedicated to enhancing personal wellness through mobile applications that empower individuals to live healthier and more active lives. With a variety of wellness-focused apps, including those for fitness, yoga, and nutrition, Welltech helps users tailor their wellness journeys to their unique needs and goals. The company has garnered significant attention, amassing over 220 million installs and over a decade of experience in the industry. Welltech aims to provide a holistic approach to health, combining expert advice and engaging content for users worldwide.