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Senior Copywriter (HCP RARE) at McKinney - ApplyBlast

Senior Copywriter (HCP RARE)

McKinney

2 months ago

3.1 on Glassdoor

New York, New York, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Senior Copywriter will craft clear, compelling, and compliant copy for healthcare, wellness, and pharmaceutical brands, focusing on rare disease communications such as SPINRAZA. The role involves collaborating with art, strategy, account, and medical/legal teams to develop integrated campaign concepts across print and digital channels while adhering to pharma regulatory standards.

Responsibilities

Concept and write campaign copy across channels
Collaborate with cross‑functional teams to develop integrated ideas
Manage multiple projects and feedback cycles

Skills

About McKinney

mckinney.com

Headquarters

Durham, North Carolina, United States

Company Size

201-500 employees

Founded

1969

View Profile

McKinney is an Ad Age A‑List Standout agency (2024 and 2025) known for work that “gets unfair attention” for brands. It offers integrated creative, media, and influencer marketing—along with strategy, brand, film, digital and experiential work—to build culturally resonant campaigns. The agency focuses on bold, idea‑driven execution across channels to earn attention and drive business results for clients.