Senior Copywriter

The Senior Copywriter shapes and expresses the Build-A-Bear brand through compelling storytelling across every guest touchpoint, developing campaign narratives, seasonal platforms, and product stories. This role requires equal strength in big-picture narrative development and day-to-day execution, writing copy for digital marketing, retail environments, paid media, and emerging AI-powered discovery experiences. The position involves partnering with cross-functional teams to create integrated campaigns and maintain brand voice standards.