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Senior Creative, Brand Narrative Copywriter at Vail Resorts - ApplyBlast

Senior Creative, Brand Narrative Copywriter

Vail Resorts

5 months ago

United States

Hybrid

Full Time

Senior

0 applicants

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About this role

As a Senior Creative, Brand Narrative Copywriter at Vail Resorts, you will define how the company's brands speak across its portfolio by leading brand voice and shaping narrative systems. This role involves concepting and writing original creative across various channels, translating business objectives into clear narrative direction, and guiding freelance writers to ensure consistency. Collaborating closely with design and creative leadership, the successful candidate will bring a strategic point of view to connect audience insights with high-impact storytelling.

Responsibilities

Lead brand voice and narrative direction across portfolio brands. Define and scale narrative frameworks and language systems.
Concept and write original creative for digital, social, paid media, and experiential channels.
Translate complex business objectives and briefs into clear, compelling brand narrative direction.
Shape long-term and seasonal narrative strategies in partnership with creative leadership.
Guide freelance writers to maintain consistency, quality, and tone across all deliverables.