(Senior) CRM Manager (m/w/d)
Motel One
About this role
A CRM Manager is responsible for the strategic and operational development of guest communication, focusing on personalized, channel-spanning engagement throughout the customer lifecycle to enhance loyalty, revenue, and retention. The role involves managing CRM automations, developing segmentation strategies, overseeing CRM channels, and analyzing campaign performance.
Skills
Qualifications
About Motel One
motel-one.comMotel One is a European budget design-hotel chain headquartered in Munich that operates stylish, affordable hotels in major cities such as Berlin, München, Wien and Manchester. It pairs low room rates with contemporary, design-focused interiors, centrally located properties, and a consistent guest experience including its signature One Lounge and breakfast offerings. Targeting both leisure and business travelers, Motel One emphasizes value-for-money, streamlined service, and broad coverage across Germany, Austria, the UK and other European destinations.
About Motel One
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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and employee contacts for Motel One.
Salary
$62k – $82k
per year