Senior/ CRM Manager, Retention & Gamification
Crypto.com
About this role
A Senior CRM Manager at Crypto.com leads data-driven CRM strategy to drive customer retention, loyalty, and monetization across the company’s Web3 and crypto products. Reporting to the Global CRM Director, the role partners with marketing, product, and creative teams to shape seamless customer journeys and engagement initiatives. The position emphasizes innovation through AI/ML, gamification, and blockchain-aware approaches in a fast-paced, growth-oriented environment.
Skills
About Crypto.com
crypto.comCrypto.com is a cryptocurrency platform and exchange that lets users buy, sell, store, and trade 400+ cryptocurrencies through its mobile app and web exchange. Beyond spot trading, it offers a suite of products including a custodial wallet, staking and Earn programs, a crypto debit card, DeFi tools, NFT marketplace, and institutional services. The company emphasizes security, compliance, and a consumer-friendly experience, positioning itself as an all-in-one gateway for retail and institutional crypto users globally.
Recent company news
Crypto.comNedbank Partners with Crypto.com to Drive Blockchain-Based Financial Innovation Across Africa
1 week ago
Bitcoin MagazineMastercard Launches Global Crypto Partner Program to Bridge Digital Assets and Traditional Payments
1 day ago
PBSHow a Trump business deal with a crypto firm exposes potential conflicts of interest
Dec 16, 2025
PYMNTS.comCrypto.com Wins Conditional Approval for US Banking Charter
2 weeks ago
ReutersCrypto.com gets conditional US approval for national trust bank charter
2 weeks ago
About Crypto.com
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Crypto.com.
Salary
$110k – $148k
per year