Senior/ CRM Manager, Retention & Gamification
Crypto.com(8 days ago)
About this role
A Senior CRM Manager at Crypto.com leads data-driven CRM strategy to drive customer retention, loyalty, and monetization across the company’s Web3 and crypto products. Reporting to the Global CRM Director, the role partners with marketing, product, and creative teams to shape seamless customer journeys and engagement initiatives. The position emphasizes innovation through AI/ML, gamification, and blockchain-aware approaches in a fast-paced, growth-oriented environment.
Required Skills
- CRM
- Retention
- Gamification
- Lifecycle Management
- Data Analytics
- A/B Testing
- Campaign Optimization
- Personalization
- AI/ML
- CDP
+6 more
About Crypto.com
crypto.comCrypto.com is a cryptocurrency platform and exchange that lets users buy, sell, store, and trade 400+ cryptocurrencies through its mobile app and web exchange. Beyond spot trading, it offers a suite of products including a custodial wallet, staking and Earn programs, a crypto debit card, DeFi tools, NFT marketplace, and institutional services. The company emphasizes security, compliance, and a consumer-friendly experience, positioning itself as an all-in-one gateway for retail and institutional crypto users globally.