Senior/ CRM Manager, Retention & Gamification
Crypto.com(5 days ago)
About this role
A Senior CRM Manager at Crypto.com is responsible for developing and executing data-driven CRM strategies to drive customer retention, loyalty, and monetization across the company’s Web3 and crypto products. The role partners with cross-functional teams and reports to the Global CRM Director to deliver personalized, AI/ML-enabled engagement and gamification initiatives that improve lifecycle metrics and business outcomes.
Required Skills
- CRM
- Retention
- Gamification
- Lifecycle Management
- Data Analytics
- A/B Testing
- Campaign Optimization
- Personalization
- AI/ML
- CDP
+5 more
About Crypto.com
crypto.comCrypto.com is a cryptocurrency platform and exchange that lets users buy, sell, store, and trade 400+ cryptocurrencies through its mobile app and web exchange. Beyond spot trading, it offers a suite of products including a custodial wallet, staking and Earn programs, a crypto debit card, DeFi tools, NFT marketplace, and institutional services. The company emphasizes security, compliance, and a consumer-friendly experience, positioning itself as an all-in-one gateway for retail and institutional crypto users globally.
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