Senior CRM Manager

Welltech(2 months ago)

RemoteFull TimeSenior$114,135 - $153,979 (estimated)Marketing

About this role

The Senior CRM Manager at Welltech is responsible for overseeing the end-to-end lifecycle of lead remarketing and automated communication programs for the Yoga-Go application, focusing on converting high-intent leads to first-time subscriptions. This role involves developing personalized campaigns, optimizing CRM journeys, and conducting performance analyses in collaboration with cross-functional teams, including Monetization and Product. The manager will leverage strong analytical skills to refine strategies and improve key performance indicators, ensuring messaging aligns with user behavior and maximizes customer lifetime value. Candidates should have 5-7 years of experience in CRM or lifecycle marketing, proficiency with tools like Braze or Iterable, and a robust understanding of email deliverability.

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Required Skills

CRM Strategy
Lifecycle Management
Campaign Development
Personalised Messaging
Content Collaboration
Testing Optimization
Performance Analytics
Cross-Functional Collaboration
Performance Management
Automation Expertise

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About Welltech

welltech.com

Welltech is a company dedicated to enhancing personal wellness through mobile applications that empower individuals to live healthier and more active lives. With a variety of wellness-focused apps, including those for fitness, yoga, and nutrition, Welltech helps users tailor their wellness journeys to their unique needs and goals. The company has garnered significant attention, amassing over 220 million installs and over a decade of experience in the industry. Welltech aims to provide a holistic approach to health, combining expert advice and engaging content for users worldwide.