Senior CRM Manager

The Senior CRM Manager at Welltech is responsible for overseeing the end-to-end lifecycle of lead remarketing and automated communication programs for the Yoga-Go application, focusing on converting high-intent leads to first-time subscriptions. This role involves developing personalized campaigns, optimizing CRM journeys, and conducting performance analyses in collaboration with cross-functional teams, including Monetization and Product. The manager will leverage strong analytical skills to refine strategies and improve key performance indicators, ensuring messaging aligns with user behavior and maximizes customer lifetime value. Candidates should have 5-7 years of experience in CRM or lifecycle marketing, proficiency with tools like Braze or Iterable, and a robust understanding of email deliverability.