Senior CRM Manager

Welltech(2 months ago)

RemoteFull TimeSenior$119,928 - $161,569 (estimated)Marketing

About this role

The Senior CRM Manager at Welltech is responsible for developing and executing the end-to-end remarketing strategy for the Yoga-Go application, focusing on converting non-converted leads into first-time subscribers. This role involves optimizing automated CRM journeys, creating personalized campaigns, and collaborating with cross-functional teams to align messaging with user behavior. Additionally, the manager will lead performance reviews, analyze KPIs, and drive insights for continuous improvement in conversion rates and customer lifetime value. Candidates should have 5-7 years of experience in CRM or lifecycle marketing, with expertise in marketing automation tools like Braze or Iterable.

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Required Skills

CRM Management
Lifecycle Strategy
Automated Journeys
Campaign Development
Personalisation
Performance Optimisation
A/B Testing
Analytics Collaboration
Cross-Functional Communication
Content Briefs

+8 more

About Welltech

welltech.com

Welltech is a company dedicated to enhancing personal wellness through mobile applications that empower individuals to live healthier and more active lives. With a variety of wellness-focused apps, including those for fitness, yoga, and nutrition, Welltech helps users tailor their wellness journeys to their unique needs and goals. The company has garnered significant attention, amassing over 220 million installs and over a decade of experience in the industry. Welltech aims to provide a holistic approach to health, combining expert advice and engaging content for users worldwide.