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Senior CRM Manager at Moonpig - ApplyBlast

Senior CRM Manager

Moonpig

10 days ago

4.4 on Glassdoor

London, England, United Kingdom

Hybrid

Full Time

Senior

0 applicants

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About this role

The Senior CRM Manager - Growth leads the CRM growth strategy at Moonpig Group, focusing on customer engagement, retention, and lifetime value through personalized communications. This 14-month maternity cover role involves identifying new opportunities to engage and reactivate customers, driving incremental growth, and balancing strategic direction with hands-on delivery. The position requires a test-and-learn mindset to create measurable results and optimize customer experiences across various CRM channels.

Responsibilities

Develop and deliver CRM growth strategy to drive customer engagement and retention
Own CRM reactivation strategy and develop targeted win-back journeys
Manage Peak, Seasonal and Monthly Reminder programmes across CRM channels

Skills

About Moonpig

moonpig.com

Headquarters

Australia

Company Size

1-10 employees

View Profile

Moonpig is an online retailer that specializes in personalized greeting cards, gifts and flowers, letting customers customize cards with photos, fonts and messages and send them directly to recipients. Originating in the UK, it sells a wide range of occasion-based cards, bouquets, gift bundles and photo gifts and operates across multiple markets with fast delivery options. Moonpig emphasizes easy web and mobile ordering, on-site design tools, and services for both consumers and businesses seeking hassle-free, personalized gifting.