Senior CRM Manager:in

The Senior CRM Manager:in will actively shape PENNY's CRM landscape by planning, implementing, and controlling CRM activities and projects in collaboration with the jö Bonus Club and internal departments. This role involves steering CRM campaigns based on customer clusters and data models, developing digital and print communication measures, and optimizing processes through KPI monitoring and reporting. The position requires managing CRM budgets, creating business cases, and ensuring the operational setup of CRM actions and newsletters.