Senior CRM Operations Analyst

The Senior CRM Operations Reporting Analyst at the University of Maryland Global Campus is responsible for defining how the institution measures and evaluates its enterprise CRM ecosystem (Salesforce, Marketing Cloud, and contact center platforms). The role turns operational and engagement data into executive-ready insights that inform decision-making and improve service performance and the learner experience. The position is based in Adelphi, MD and operates within the Platform Engineering/Customer Relations - IT organization.