Senior Digital Content Strategist
Caterpillar(1 month ago)
Chicago, IllinoisOnsiteFull TimeSenior$128,470 - $192,710Marketing
Apply NowAbout this role
The Senior Digital Content Strategist at Caterpillar leads the design and scaling of enterprise digital marketing content functions, creating frameworks, standards, and editorial direction for content across web, email, paid media, and emerging platforms. The role translates enterprise priorities and customer insights into actionable content guidance, partnering with business units, analytics, SEO/GEO, and platform teams to improve content performance and consistency at scale.
Required Skills
- Content Strategy
- Content Audits
- Gap Analysis
- Analytics
- Content Standards
- Content Frameworks
- Editorial Direction
- SEO
- GEO
- UX Writing
+11 more
Qualifications
- Bachelor's Degree in Marketing, Business, Digital, or Related Field
About Caterpillar
caterpillar.comCaterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.
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