Senior Director, B2B Content and Communications

Spring Health(28 days ago)

HybridFull TimeDirector$199,090 - $248,860Marketing

About this role

The Senior Director, B2B Content and Communications will lead Spring Health’s B2B content and corporate communications strategy to strengthen market position, build credibility, and accelerate pipeline. This role oversees a small team and PR agency, partnering with executives, Product Marketing, Sales, and Customer Success to translate product value and customer outcomes into high-impact storytelling. Success is measured by influence with target buyers, pipeline contribution, and industry leadership. The position reports to the VP, B2B Growth Marketing and is expected to operate on a hybrid basis from the NYC HQ.

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Required Skills

Content Strategy
Editorial Judgment
SEO Strategy
Analytics
Digital Content
Program Management
Content Operations
AI Tooling
Executive Communications
PR Management

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About Spring Health

springhealth.com

Spring Health is an employer-focused mental health platform that uses assessment-driven technology and measurement-based care to deliver personalized treatment pathways. It pairs clinically proven digital tools with a network of therapists, coaches, and psychiatrists to provide therapy, coaching, medication management, and targeted programs. Spring Health’s platform removes barriers to access, matches employees to the right level of care quickly, and provides employers with outcomes and utilization data. Companies choose it to improve workforce well-being, engagement, and mental health outcomes while managing costs.