Senior Director, Brand Management - BODYARMOR

The Senior Director II, Brand Management leads the strategic growth agenda for a global hydration brand portfolio within Coca-Cola's North America Operating Unit. This critical leadership role drives consumer relevance, equity, and growth by integrating innovation, aligning with foodservice strategies, and leveraging AI-powered analytics. The position involves managing the brand bundle across product, package, and value proposition while partnering with internal and external stakeholders to deliver on business objectives.