Senior Director, Brand Marketing
Old Navy(1 month ago)
About this role
The Senior Director of Brand Marketing at Athleta is a marketing leader responsible for developing the brand’s integrated marketing strategy and overseeing campaigns and partnerships for Athleta and Athleta Girl. The role shapes brand storytelling and go-to-market plans to drive awareness, engagement, traffic, and conversion. It partners closely with creative, media, CRM, retail, social, PR, and analytics teams to ensure consistent brand expression across paid, owned, and earned channels.
Required Skills
- Integrated Marketing
- Campaign Strategy
- Creative Leadership
- Brand Strategy
- Agency Management
- Media Planning
- CRM
- Influencer Marketing
- Data Analysis
- Cross-Functional Collaboration
+1 more
About Old Navy
gap.comGap Inc. is a leading American retailer specializing in casual apparel and accessories for all ages, including brands like Gap, Banana Republic, Old Navy, and Athleta. Established in 1969, the company is committed to innovation and sustainability, offering stylish, high-quality clothing that caters to customers' diverse preferences. With a strong presence both online and in physical stores, Gap Inc. prioritizes a customer-centric approach, aiming to enhance the shopping experience through engaging environments and inclusive fashion choices. The company actively promotes social responsibility and community initiatives as part of its corporate values.
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