Senior Director, Engagement Strategy
BGB Group(3 days ago)
About this role
The Senior Director, Engagement Strategy at BGB Group plays a crucial leadership role in developing and executing engagement initiatives across healthcare campaigns. This position involves overseeing a team, collaborating with creative and client teams, and ensuring strategies deliver measurable results aligned with client objectives.
Required Skills
- Digital Marketing
- Audience Segmentation
- Data Analysis
- Content Strategy
- Campaign Management
- Healthcare Regulations
- Client Management
- Social Media
- Market Trends
- Leadership
About BGB Group
bgbgroup.comBGB Group is a healthcare communications agency that blends scientific rigor and creative storytelling to deliver advertising, medical education, strategic consulting, and payer marketing. They build integrated campaigns, develop HCP and patient education programs, and craft payer-facing strategies to support product adoption and access. Cross‑disciplinary teams of medical experts and creatives translate complex science into clear, effective communications across channels. Clients rely on them for deep clinical insight, strategic planning, and creative execution tailored to healthcare audiences.
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