Senior Director, First-Party Data & Addressability

Equativ(6 days ago)

HybridFull TimeSenior$113,600 - $153,912 (estimated)Data and Addressability

About this role

The role focuses on leading the monetization of first-party data within an ad platform, working closely with product, strategy, and commercial teams to drive revenue and operational excellence. The job involves strategic leadership, customer enablement, and market education to enhance data-driven advertising solutions.

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Required Skills

Data Monetization
AdTech
Clean Rooms
ID Solutions
Privacy Compliance
Programmatic Advertising
Customer Data Platforms
Signal Curation
Identity Resolution
Market Evangelism

About Equativ

equativ.com

Equativ is a global end-to-end media platform providing adtech solutions across the digital advertising supply chain. It combines ad serving, programmatic buying and selling, data intelligence and consumer research to help publishers, advertisers and agencies optimize monetization and campaign outcomes. The company emphasizes privacy-forward, cookieless-ready solutions, measurement and analytics to deliver better user experiences and measurable results at scale. Equativ recently unified Sharethrough under its brand to broaden its global product and inventory footprint.

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