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Senior Director, Head of eCommerce, Direct to Consumer (DTC, US) at SharkNinja - ApplyBlast

Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)

SharkNinja

6 months ago

2.8 on Glassdoor

Needham, MA

Onsite

Full Time

Senior

0 applicants

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About this role

A Senior Director, Head of eCommerce at SharkNinja leads and scales the Direct-to-Consumer (DTC) business in the U.S., owning the end-to-end DTC P&L, digital strategy, and customer experience across owned eCommerce sites. The role involves driving performance across merchandising, digital marketing, site experience, and operations to build a best-in-class eCommerce business.

Skills

Qualifications

8-12+ years of experience in eCommerce, digital marketing, or DTC leadership rolesProven track record of growing a DTC business and owning a revenue-driving P&LExpertise in digital platforms (e.g., Shopify Plus, Salesforce Commerce Cloud), analytics tools (e.g., GA4, BI), and marketing tech stacksStrong understanding of digital merchandising principles, consumer shopping behavior, and conversion optimizationExperience with eCommerce merchandising tools (e.g., Bloomreach, or native SFCC/Shopify capabilities)

About SharkNinja

sharkninja.com

Headquarters

Needham Heights, Massachusetts, United States

Company Size

1001-5000 employees

Founded

1994

View Profile

SharkNinja (brands Shark and Ninja) designs and sells innovative small home appliances and cleaning solutions—most notably vacuums, floor cleaners, kitchen appliances (blenders, air fryers, cookers), and personal care/beauty devices—built to make everyday life easier. The company focuses on performance-driven engineering, practical features, and user-friendly design to deliver better cleaning and cooking results. SharkNinja sells through its direct online store and major retail partners worldwide and supports products with warranties and customer service. Consumers choose SharkNinja for reliable, tech-forward appliances that prioritize convenience and value.