Coca-Cola

Senior Director, Innovation Brand Platforms

Coca-Cola(1 month ago)

Atlanta, GA, United StatesOnsiteFull TimeDirector$193,000 - $224,000Marketing
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About this role

The Senior Director, Brand Innovation Platforms leads the development and commercialization of multi-year innovation platforms for major brands within the North America Operating Unit. The role shapes and executes the innovation agenda, translating consumer foresight and market trends into breakthrough concepts and scalable products. This leader partners across internal and external stakeholders to shepherd ideas from concept through launch and ensure alignment with global strategies and business objectives.

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Required Skills

  • Analytical Thinking
  • Brand Architecture
  • Brand Management
  • Brand Positioning
  • Brand Strategy
  • Channel Management
  • Competitive Analysis
  • Consumer Segmentation
  • Creative Process
  • Digital Media

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Qualifications

  • Bachelor’s Degree
  • MBA or Advanced Degree Preferred
Coca-Cola

About Coca-Cola

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We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

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