Senior Director, Lifecycle Marketing

The Senior Director, Lifecycle Marketing will own the strategy and evolution of Lola Blankets' customer lifecycle, focusing on increasing customer lifetime value, repeat purchase behavior, and loyalty. This role involves building an integrated strategy across owned channels like email, SMS, and direct mail, while developing sophisticated segmentation and personalization strategies. The position requires partnering with cross-functional teams to drive customer economics, lead loyalty initiatives, and manage a high-performing team.