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Senior Director, Mass at Bobbie - ApplyBlast

Senior Director, Mass

Bobbie

17 days ago

Remote

Full Time

Director

15 applicants

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About this role

The Senior Director, Mass leads Bobbie's retail business growth by owning the Mass Channel P&L and managing end-to-end relationships with Walmart and Target. This role involves developing account strategies, leading joint business planning, and overseeing forecasting and trade investment to drive revenue and market share. The position also includes managing a shared team of Shopper Marketing and Sales Operations managers while partnering cross-functionally to shape the overall retail sales strategy.

Responsibilities

Own the Mass P&L and drive net revenue growth across Walmart and Target
Lead Joint Business Planning and category strategy with retailer buying teams
Manage forecasting, demand planning, and trade investment to protect fill rates

Skills

About Bobbie

hibobbie.com

Headquarters

San Francisco, California, United States

Company Size

51-200 employees

Founded

2017

View Profile

Bobbie is the only female-founded and mom-led baby formula company in the U.S., offering European-style USDA organic infant formulas that meet FDA nutritional requirements. The company produces multiple formula varieties—including whole milk, gentle, and original organic options—all manufactured in its own U.S. facility with rigorous safety testing. Bobbie sells its products via subscription and retail channels, and also provides feeding education and lactation support resources for parents.