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Senior Director, Programmatic at Wpromote - ApplyBlast

Senior Director, Programmatic

Wpromote

16 days ago

3.9 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Senior Director, Programmatic oversees day-to-day operations and manages the programmatic buying division for multiple B2B clients, reporting to the SVP of B2B. This role involves defining the vision and best practices for the programmatic group, contributing to business development, and ensuring successful campaign delivery. The position requires fostering strong relationships with clients, agencies, and partners while serving as the team's subject matter expert for campaign execution and optimization.

Responsibilities

Lead B2B programmatic strategy development and align audience messaging to client objectives
Oversee campaign management and optimization across display video native and ABM executions
Manage team workload and establish scalable best practices for B2B audience segmentation

Skills

About Wpromote

wpromote.com

Headquarters

El Segundo, California, United States

Company Size

501-1000 employees

Founded

2001

View Profile

Wpromote is a full-service digital marketing agency that helps brands accelerate business growth through data-driven, outcome-first strategies and integrated media solutions. The company combines a "Challenger" culture with proprietary technology (Polaris) and business intelligence to build growth plans and measure success by real business outcomes. Founded in 2001 by Michael Mothner and headquartered in El Segundo, CA, Wpromote serves a diverse client portfolio and is known for measurable performance improvements and industry recognition.