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Senior Director, Social & Creative Strategy at SALT XC - ApplyBlast

Senior Director, Social & Creative Strategy

SALT XC

1 month ago

3.1 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Director

0 applicants

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About this role

The Senior Director, Social & Creative Strategy leads social and creator-led initiatives by balancing creative vision with analytical rigor to guide client accounts. This role involves developing comprehensive social playbooks, translating performance data into strategic direction, and consulting with internal teams to ensure alignment with brand goals. The position requires a deep understanding of social platforms, cultural trends, and measurement frameworks to drive meaningful results and push the boundaries of brand engagement.

Responsibilities

Develop comprehensive social playbooks and strategic frameworks for client accounts
Design robust measurement frameworks and oversee performance reporting and analysis
Consult with influencer teams and guide internal creative teams on strategic alignment

Skills

About SALT XC

saltxc.com

Headquarters

Toronto, Ontario, Canada

Company Size

201-500 employees

Founded

2019

View Profile

Salt XC is a North American marketing agency that creates connected brand experiences through creative, digital, and media innovation. They blend creative strategy, experience and product design, media planning and activation, and data-driven optimization to help brands reach and engage audiences across channels. Salt emphasizes integrated, technology-enabled campaigns that deliver measurable business outcomes. They partner with clients to craft storytelling, interactive digital platforms, and media strategies that scale.