Senior Executive, Media Planning

A Senior Executive, Media Planning at WPP Media supports team deliverables across the campaign lifecycle by collating, managing, and analyzing data from internal and external sources. They use industry and proprietary research tools to uncover insights to feed in to planning decisions and compile historical data to ensure previous campaign learning is incorporated in to new plans. They collaborate closely with Activation and Ad Operations to traffic and launch campaigns and ensure plans are billed correctly. Media Planning Senior Executives stay close to the plan during the live phase to support the optimisation of performance in-flight.